Not too long ago, what you said in a meeting, or even presented at a conference, lived for about as long as the words still hung in the air. Without a doubt, you could gain a reputation for brilliance and insight that might outlast your true brilliance and insight, or you could gain a handle as the “did she really say that?” person. Either way, unless your brilliant, or not-so brilliant, words ended up on the nightly news or as a Harvard Business case study, very few stood a chance of defining you in perpetuity.
Today’s deeply connected and always-on world has changed what information dies and more importantly what information lives. On. And on.
In a recent article by Brian Solis of the Altimeter Group on the “Internet of Things,” Brian states, “In 2008, the number of things connected to the Internet exceeded the number of people on earth. By 2020, it’s expected that there will be 50 billion things connected.” If you are old enough, or watch enough YouTube, that’s a far cry from the 80’s shampoo ad reminding you, “if you tell 2 friends, they’ll tell 2 friends, and so on and so on…” Last time I checked, the ad got Faberge Organics up to 32 “likes.” Compare that to Justin Bieber, who wins the retweets average race at 32k per tweet.
It is those connected things that can do as much, if not more, than your traditional communication plan of message, audience, vehicle and timing to define who sees you and hears you.
Expect what you say to be available to anyone, at any time, and in perpetuity. As communication professionals, we need to be more intentional than ever in delivering messages that are relevant, easily understood and eminently repeatable.
What you say in Vegas, definitely does not stay in Vegas.